IQOS
IQOS is a range of innovative smoke-free products and a better alternative to cigarettes. Unlike cigarettes, IQOS heats the tobacco or tobacco-free sticks.
Tag: HNB Other Countries US BrandsPMI’s heated tobacco products | Smoke-free products
IQOS is the leading brand in Philip Morris International’s portfolio of innovative heated tobacco products, also known as heat-not-burn products.
At the end of 2023, smoke-free products made up nearly 40% of PMI’s total net revenue and gross profit, with Iqos surpassing Marlboro in terms of net revenue.
PMI plans to use the IQOS 3 Duo pilot launch to refine its strategy ahead of the full rollout of IQOS Iluma across the US.
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